Many businesses don’t realize the cost-effectiveness of vehicle graphics and end up wasting money on advertising that is brief and without impact. Vehicle wraps and vehicle graphics are a long-lasting way to promote your business and drive home your brand in your own community. Although a “full wrap” will get the most attention, there are endless options for “partial wraps” and vinyl cut graphics – making vehicle graphic advertising a great opportunity for any budget.
Study after study has shown that vehicle graphics are almost always the most cost-efficient and impact-intensive of all other choices for the media mix. Compare the costs per impression to direct mail, billboards, newspaper advertising, or any other media – and you will see the outstanding value of vehicle graphics!
- Properly produced and installed vehicle graphics can last up to 5+ years, which works out to be anywhere from a mere fraction of a cent a day, up to 15 cents per day!
- Effective vehicle graphics give an immediate impression of success and credibility – which helps set you apart from your competition
- One wrapped vehicle driving around a city can generate 30,000-70,000 impressions DAILY.
Once vehicle graphics are installed on your vehicle, you will start to generate impressions from driving around, parking, or even waiting for the traffic lights to change